Repeating the same mistakes again and again?

The good news is,
we don’t have to!

Hi, I'm Freudina

Your DIY Therapy Coach

At Freudina, our goal is to give you the tools you need to isolate and to fix the parts of your life that you feel need fixing. That starts with meaningful introspection. When looking inwards, it's important to know what you're looking for, and how to move forward once you find it. We want to help you learn to do this for yourself so you can be the person you want to be and live the life you want to live. Give us some of your time, you'll be radically more engaged with that life you have.

And that is really living.


Get in Touch!

Have a group that could use some pandemic positivity? Seeking mental health advice for the Covid era?

Book Freudina for a zoom lecture for your group, community, or congregation.

Fill in the form below and a member of the team will be in touch ASAP.

At Freudina, we believe:

You can take back control of your life.

We all get stuck in “scripts,” knowingly and unknowingly, which govern our behavior and thinking. Often when trying to confront an issue in our lives, we revert to the same “script,” the same response with the intention of trying again or trying harder this time. Approaching the situation from a different perspective or with an unexpected reaction can disrupt negative patterns of thought or behavior and enable you to “flip the script”.

It’s ok that life is messy.

When your room is messy, you clean it up one shirt at a time. It’s important to keep this in mind with life’s larger messes. It’s easy to get overwhelmed, but things are best managed when you take that first small step.

Self-care is Essential.

Self-care is more than “treating yourself” with retail therapy and sleeping in. It’s a conscious step you take towards personal betterment, and it can start right here.

Contemplation needs its place

When dealing with heartbreak, loss, or trauma, you often need to find the strength to embrace your emotions before you can fully move past them. At Freudina you'll learn how to become comfortable sitting with your current realities and their associated psychological tax.

you should know yourself.

Insight doesn't have to be difficult. If done right, self-reflection will allow you to make life choices through careful consideration, not uncontrollable instinct.

Your fear is holding you back. And it doesn't have to.

Our fears are often completely disconnected from our realities. By learning to understand our anxieties, we can live life without being paralyzed by them, and even gain a lot by learning about them. Sort of like becoming friends with a grumpy roommate.

The magic lies in self-evaluation.

We all carry years of baggage with us. Some we might dwell on quite often, some we prefer not to think of at all. Revisiting your childhood and unpacking its impact on your growth will enable you to move forward feeling healthy and confident.

You must be the architect of your own life.

Sometimes, building something new means tearing down things that are broken. At the end of the day, it will be all worth it when you see what you’ve built.

Meet Dr. Alison Feit, Freudina’s Id, Ego, and Super-Ego.

Hi! I'm Alison.

I am a personal and professional development mentor for startups, C-Suite executives and entrepreneurs. I've worked with clients as a psychologist for 20 years.

Here are a few things you should know about the way I work…

  • I approach my work with scientific rigor and an artful process.
  • I strive to question everything. Questioning assumptions leads to the freedom to make new and different choices.
  • I'm an improv theater nerd, and I try to imbue a sense of spontaneity into my work.
  • I take serious problems seriously, but always make room to inject humor into a situation.

In a nutshell…

I work with individuals in interesting places to examine the life they are leading and to figure out what has gone askew. I help them fix those issues to enable them to live the life they want to lead.

I'm a modern Psychoanalyst. I look at why people behave the way they do, and then I perform my special brand of brain archaeology. Finding the 'why' so we can explore the future 'how'.

01 testi Lucille Spira
Lucille Spira, Ph.D.

Psychotherapist, Editor of Rage and Creativity: How Feminism Sparked Psychoanalysis

Alison Feit, Ph.D., aka, Freudina, is a highly skilled psychoanalyst and a class act. She is a valued colleague and friend.

Her wisdom, skills and warmth are recognized by many, both in and outside of psychoanalysis. She is engaging and welcoming with a non-judgmental style that makes it easy to share personal concerns. Dr. Feit  has been an advocate on behalf of others; successfully taking on issues and problems that were previously swept under the rug or ignored. I admire her breadth, depth, creativity and her willingness to pursue new ventures. 

02 Testi Robin Mitchell
Robin Mitchell, MA

Community Coordinator at NYC Administration for Children's Services

In this thought-provoking website, Freudina outlines the ways in which we have adapted to the complexities and challenges of contemporary life by abandoning meaning-making and depth.

With a certain very special brand of psychological-mindedness, she helps us face our own self-doubts and anxieties that challenge our opportunity to live full and connected lives. In an age of what feels like almost unprecedented loss and fear she gives us the capacity to look inside and face the most difficult part of our internal lives. She has often helped to center me in my child welfare work in New York City, where I try to keep families together - helping children who are dealing with trauma and loss. In these sensitive and difficult situations, implementing Freudina’s way of thinking allows for real and substantive change and awakens the potential for healing.

03 testi Juliet Heeg
Juliet Heeg, LCSW-R

Relationship Therapist and Author

As a relationship therapist, I have gotten to know Alison Feit (aka Freudina) from the William Alanson White Artist Study Group and have been a fan of her no-holds barred, no-nonsense passion for understanding what is getting in the way of growth and how to flip that script.

She goes for the heart, headfirst with humor, creativity, compassion and rigor that make her an unusual treasure in the field of psychoanalysis and psychotherapy.

04 testi A Chris Heath
A Chris Heath, MD

Creator of the HeathMD YouTube Channel

Freudina is a voice that can really make a difference. Instead of quick fix advice, Freudina offers a new lens, so we can take a look at our own strengths, and the tricks our mind plays on us.

In that way, we see the answers are within ourselves, and we can build a toolbox for the next time life throws a curve ball. Freudina is powered by Dr. Alison Feit. Not only is she a psychoanalyst – the most complete psychotherapeutic training that exists – but she is trained and steeped in the interpersonal-relational school. Both that training and her personality allow her to sense what a person is seeking, what they are missing as well as their strengths, and what brings them to the moment they find themselves in currently. In creating Freudina, Dr Feit meets the callers and readers where they are, but also meets our culture with a factor that is currently missing. Freudina brings that lens that allows us to look at ourselves, in the context of our life.


is incredibly simple

And it's not even that much of a secret. The thoughts and feelings that keep you up at night or the difficulties you are having with important relationships have felt impossible to navigate because you have not had a blueprint for this complex emotional terrain.

You are the expert on your own life.

You need figure out what hasn’t worked and why. And I’m going to show you how.

You need a blueprint to understand how you unconsciously process emotions. To understand the pattern of your life - why you have been the way you have been. I’ll give you a clear path forward that feels easy because it will engage a part of you that you simply haven’t met before. I'll teach you how to analyze your feelings and actions so that the next time you are feeling in despair you can stop, take a breath and respond in the way that leads you to feel (and to be) different in the way that is crafted for you and by you. To achieve the emotional and relational goals that are most important because you are your own emotional cruise director and you simply need a guide.




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